10.03 Clever Stuff

This week's Clever Stuff doesn't disappoint - with a clever weekly round up of PR campaigns and ideas!

Hellmann's mayonnaise: 'smart jar' reveals if fridge is too warm

Ogilvy and Hellmann’s have joined forces to mark Food Waste Action Week by creating a unique mayonnaise jar that indicated when the fridge is at an appropriate temperature to maintain food freshness.

https://www.thenorthernecho.co.uk/news/23376042.hellmanns-mayonnaise-smart-jar-reveals-fridge-warm/

IKEA team up with Shelter to transform showrooms to reflect UK housing crisis

IKEA and Shelter have collaborated to create ‘Real Life Roomsets’ in four stores in the UK to raise awareness of the conditions that people who are forced into temporary housing have to live in.

https://www.ikea.com/gb/en/this-is-ikea/community-engagement/shelter-pub2c1605d0

Animal expert reveals music calming playlist for dogs

Skoda partner with experts to create playlist to keep dogs calm and happy in the car.

https://www.independent.co.uk/life-style/animal-expert-music-playlist-dogs-b2296490.html