06.01 Clever Stuff
This week's Clever Stuff kickstarts 2023 with a round-up of clever PR campaigns.
Prime Energy drinks to go on sale in Aldi this week for £1.99
Clarion starts the year with a bang, supporting Aldi’s launch of Prime Drink - a sought after energy drink created by YouTube sensations KSI and Logan Paul.
GenV Offers UK PM Rishi Sunak £1M to Go Vegan for One Month
Rishi Sunak has been offered a £1 million donation to a charity of his choice if he follows a vegan diet in January, promoting plant-based diets.
https://vegconomist.com/society/charity-campaigns/genv-rishi-sunak-1m-vegan-challenge/
Twelve breast cancer survivors pose for cheeky charity calendar proving ‘there is life after breast cancer’
A group of women posed for calendar to raise money for life-saving charities – and show others that it’s possible to find joy after surviving breast cancer.