03.03 Clever Stuff

This week's Clever Stuff defines clever in all kinds of ways, from GayVar campaigns to 10 minute Tiktoks.

EE call out homophobic langauge in football with GayVAR campaign

Mobile network company calls in the help of Joe Cole and Tom Allen to highlight the ongoing prevalence of homophobic hate in football.

https://www.famouscampaigns.com/2023/02/ee-call-out-homophobic-langauge-in-football-with-gayvar-campaign/

Inside Hilton’s 10-Minute Tiktok, Inviting Gen Z to Get Comfy and Stay A While

This is an incredibly well-made piece of content mixes presenters, styles and formats over the course of ten minutes - the first ever 10 minute Tiktok.

https://adage.com/article/digital-marketing-ad-tech-news/inside-hiltons-10-minute-tiktok-inviting-gen-z-get-comfy-and-stay-while/2475386

F1 legend breaks a Guinness World Record – thanks to his lightning-fast reflexes

F1 legend Jenson Button has added another string to his bow, breaking a Guinness World Record thanks to his lightning-fast reflexes.

https://www.scotsman.com/read-this/f1-legend-breaks-a-guinness-world-record-thanks-to-his-lightning-fast-reflexes-4044790